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Tru Earth

Tru Earth

About Tru Earth

Tru Earth Eco-Strips are the smarter way to clean laundry. Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent. Just toss the strip into your top or front loader washing machine, it's that easy!

This innovative laundry detergent formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.

We check every label so you don't have to.

  • Cruelty Free
  • Zero Waste Options
  • No 'Fake' Natural
  • 7,000+ Products
  • Huge Vegan Range
  • 286,739+ Reviews
Our story

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Nourished Life acknowledges the Traditional Owners of the land, and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past, present and emerging.

  • Partner in our
    war on waste