The Mukti Organics brand started in the year 2000 when the founder, Mukti, saw a gap in the Australian beauty market. At the time, consumers had to choose between ‘natural’ products that lacked efficacy or ‘cosmeceutical’ options filled with questionable ingredients. Armed with a vision and a wealth of experience in the skincare industry, Mukti set out to create a brand that blended nature with science. Working 16-hour days as a single mother raising her daughters, Mukti personally handled every aspect of the business, from formulation to sales. This hands-on approach allowed her to develop a deep understanding of the industry and her products, setting the foundation for the brand’s future success. Alas, the response was immediate and enthusiastic, laying the foundation for a brand that would help shape the rise of natural beauty in Australia.
Fast forward to today and Mukti Organics’ award-winning formulations are sold online, stocked in both domestic and international retailers, and used in professional treatments at world-class salons and spas.
The ingredients' philosophy: integrity at the core
At Mukti Organics, ingredient integrity is not just a value – it’s the heartbeat of everything they do. They believe that what you put on your skin matters as much as what you put in your body. That’s why every product is formulated with potent, bioactive indigenous superfruits and botanical extracts (each chosen for its proven functionality, effectiveness, and safety).
Their commitment to ingredient transparency means customers always know exactly what’s in their products.
Less is more: simplifying skincare with multi-use formulations
Mukti champions the philosophy that ‘less is more’, encouraging customers to simplify their skincare routines without jeopardising results. With powerful formulations that deliver visible results without the unnecessary synthetic ingredients, they help their customers achieve healthy, radiant skin with fewer products.
Over the past quarter-century, several Mukti Organics products have become true icons in the world of clean beauty, with their standout hero products gaining a cult following globally:
Mukti Organics Queen of the Night Crème
QOTN is widely regarded as a ground-breaking product in the realm of natural, luxury night creams. This rich, age-defying formula is crafted to deeply hydrate, rejuvenate, and restore the skin overnight, making it a standout in our brand’s line-up. Its advanced formula features Australia’s premium super antioxidant, Queen Garnet Plum, alongside extracts of strawberry gum, bush tomato, and Kakadu plum, delivering potent antioxidants and bioavailable vitamin C to boost collagen and support cellular regeneration. The inclusion of a proprietary ceramide complex helps replenish moisture, reinforce the skin barrier, and prevent water loss, making it especially effective for mature or dry skin types.
Shop Mukti Organics Queen of the Night Crème
Mukti Organics Age Defiance Body Serum
This innovative product launched just this year, with sell-out success in just 8 hours of launch! Signalling an advanced step in the body care era, the formulation combines 30 powerful actives to brings the power of facial-grade ingredients to the entire body. The Age Defiance Body Serum represents a paradigm shift in how we approach body care. It’s more than just a product; it’s an invitation to embrace a new standard. They're bringing the same level of scientific innovation and potent ingredients found in facial skincare to the body – because every inch of our skin deserves to be nourished and protected.
Shop Mukti Organics Age Defiance Body Serum
Mukti Organics Vital A Elixir
Mukti Organics world-first Vitamin A serum encouraged customers to throw away the rule books when it comes to retinoids. Dubbed ‘the A you can use all day’, this serum can be used day or not due to it not causing skin sensitivity with sunlight. This world-first COSMOS approved, certified organic Vitamin A serum contains the key active of Retinal which is clinically proven to reduce the appearance of fine lines, visibly firm the skin, also provides hydration, luminosity and serious anti-ageing results. Suitable for all skin types, including sensitive skins, it is also safe for those pregnant or breastfeeding.
Shop Mukti Organics Vitamin Booster Vital A Elixir
Looking ahead: innovation, education, and leading the mindful beauty space
As Mukti Organics celebrates our significant birthday milestone, they are reaffirming their commitment to leading the ‘mindful beauty’ movement. Mukti understands that the beauty industry is filled with confusing claims, marketing buzzwords, and a lack of clear scientific support. What began as a positive shift toward safer, more transparent products has become increasingly difficult to navigate. That’s why they've chosen to move beyond labels and focus on mindful beauty – helping customers make informed choices by ensuring they know exactly what’s in their products and what they’re putting on your skin. This commitment to transparency is exemplified by our founder Mukti’s best-selling book, ‘Truth in Beauty,’ which aims to demystify the often-confusing world of clean beauty by equipping readers with knowledge to make informed choices.
As Mukti Organics looks into the future, they continue their commitment to innovation, education and leading the mindful beauty space, developing advanced, science-backed formulations with native Australian extracts. Reflecting on this mammoth journey, Mukti Organics is deeply grateful to their community, partners, and loyal customers who have supported them along the way.
