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Australia’s Home of Toxin-Free Shopping

All Cruelty Free
42,415 product reviews
No "Fake Natural"
Awesome Loyalty Program
Full Naturopathy Service

Featured in 9 News, Today Extra, Koshies Business, ABC Mornings, Sky

Telstra Business Women's Awards NSW Finalist 2016

Be toxin-free

Natural skin care, makeup, organic beauty & health store

We do all the ingredient checking for you, so you can easily shop all the very best natural skin care, health, wellbeing and beauty products right here in the one place. We offer free shipping*, free naturopath advice and an awesome loyalty club.

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Why Shop With Us?

We really ARE toxin-free
Being a vegan or ethical store doesn't mean they're toxin-free. We are not entirely vegan, but we do have the largest range of toxin-free vegan products.
We don't contradict ourselves
Unlike other stores who have added cruelty free products to their existing range, we only stock cruelty free!
You are our investors
We are 100% locally owned and operated - our investors and advisors are our customers.
We are transparent
We display all your reviews (both negative and positive) on our service and the products we stock.
We don't outsource
We run our own warehouses employing local mums who pack your goodies the moment you place your order and answer any enquiries.
We are the bandwagon
While everyone is now jumping onto the toxin-free bandwagon, we are driving it!
We go beyond just online shopping
Our on-staff fully qualified Naturopath and our in-store makeup artist are here to offer free advice, anytime!
Backed by Awards & Recognition
Winning awards is not a priority over our commitment to customer service and ingredients, but we have been proudly awarded by the retail industry.

It's what we won't stock that makes us different

4.9 966 Facebook reviews

"I love the being able to read all the product reviews before I buy and LOVE, LOVE the rewards program."

Latest Reviews

42,415 customer reviews

Earn rewards when you post reviews! Join now »

3 hours ago
BOODY Bamboo Shaper Crop Bra - White

“Have one in every colour”

I love this bra so much I bought one in all three colours. I am a 34C and there is enough support with so much comfort.

Written by Jess on 20 July 2017

3 hours ago
100% Pure Black Tea Ultra Lengthening Mascara - Blackest Black

“Beautiful natural mascara”

This mascara goes on lump free and smells divine! It's not very heavy so more of a day-time look, but perfect for everyday.

Written by Jessica on 20 July 2017

4 hours ago
Life Basics Activated Charcoal & Pink Clay Face & Body Soap

“Great product”

Leaves skin feeling nice and clean

Written by Renee on 20 July 2017

4 hours ago
HairPrint True Color Grey Hair Restorer for Women

“This is what I use now”

I had been using chemical hair dye for about 14 years.

My hair was starting to fall out and I really wanted to just start leaving my hair grey but I found this through the blog 'I read labels for you'.

Over the last 8 months I have applied this 4 times. The last application was a double application.

It really looks beautiful on my hair now but it's taken 4 applications for the colour to get into my hair.

The transition from traditional shampoo and conditioner was...

Written by Jac on 20 July 2017

5 hours ago
Happy Skincare Luxury Soak Gift Box

“Gorgeous gift, beautiful products”

This is a lovely gift for others but also great if you want to treat yourself. Love the bath teabags and the candle smells divine

Written by Jo on 20 July 2017

5 hours ago
Weleda Stretch Mark Massage Oil

“Smells great”

I received this as a sample. However I am lucky and didn't get any stretch marks from my pregnancy from products I used before NL came into my life. The oil does go on very nice and smells great. If I had known about it while I was pregnant I would definitely have used it. I think itvwould really work.

Written by Bek on 20 July 2017