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Australia’s Home of Toxin-Free Shopping

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Featured in 9 News, Today Extra, Koshies Business, ABC Mornings, Sky

Telstra Business Women's Awards NSW Finalist 2016

Featured in 9 News, Today Extra, Koshies Business, ABC Mornings, Sky

Be toxin-free

Natural skin care, makeup, organic beauty & health store

We do all the ingredient checking for you, so you can easily shop all the very best natural skin care, health, wellbeing and beauty products right here in the one place. We offer free shipping*, free naturopath advice and an awesome loyalty club.

How to use AfterPay

How to use AfterPay

Shop Plastic-free

Up to 50% off items in our Christmas shop

Free Pai gift if you spend $65 on Pai and use code HERO at checkout

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Why Shop With Us?

  • We really ARE toxin-free
    Being a vegan or ethical store doesn't mean they're toxin-free. We are not entirely vegan, but we do have the largest range of toxin-free vegan products.
  • We don't contradict ourselves
    Unlike other stores who have added cruelty free products to their existing range, we only stock cruelty free!
  • You are our investors
    We are ASX listed and 100% Australian operated - our investors and advisors are our customers.
  • We are transparent
    We display all your reviews (both negative and positive) on our service and the products we stock.
  • We are the bandwagon
    While everyone is now jumping onto the toxin-free bandwagon, we are driving it!
  • Backed by Awards & Recognition
    Winning awards is not a priority over our commitment to customer service and ingredients, but we have been proudly awarded by the retail industry.

It's what we won't stock that makes us different

Over 1.5 million orders despatched

"I love the being able to read all the product reviews before I buy and LOVE, LOVE the rewards program."

Latest Reviews

90,800 customer reviews

Earn rewards when you post reviews! Join now »

3 hours ago
Mineral Fusion Shampoo - Vibrant Shine

“Not for mw”

Much prefer ethique

Written by Not for me on 15 November 2018

3 hours ago
Mineral Fusion Conditioner - Vibrant Shine

“No shine”

Didn't notice any shine

Written by No shine on 15 November 2018

3 hours ago
Swisse Sweet Almond Cream Cleanser

“Love it but”

Love it..
But... I use it as a morn ing cleanser to soften and prep more makeup as it does not remove makeup at all

Written by Love it but on 15 November 2018

3 hours ago
Swisse Argan Facial Moisturiser


Feels nice on and not greasy at all

Written by Nice on 15 November 2018

3 hours ago
Swisse Argan Anti-Aging Eye Cream


It's a nice eye cream.

Written by Moisturising on 15 November 2018

3 hours ago
Swisse Hibiscus Anti-Aging Night Cream

“Like it”

I like it but actually prefer the other bright cream by swisse

Written by Nikita on 15 November 2018

Living Toxin-free

What skin type are you?

Save time & Money with these ready made skincare regimes by our NL naturopath.

Switching to natural beauty and bodycare

And yes there are even perfumes! When you're all done and smelling fab
stay up to date on the latest health trends and recipes in our blog.

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New Products

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Naturopath Service

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