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Australia’s Home of Toxin-Free Shopping

All Cruelty Free
50,271 product reviews
No "Fake Natural"
Awesome Loyalty Program
Full Naturopathy Service

Featured in 9 News, Today Extra, Koshies Business, ABC Mornings, Sky

Telstra Business Women's Awards NSW Finalist 2016

Be toxin-free

Natural skin care, makeup, organic beauty & health store

We do all the ingredient checking for you, so you can easily shop all the very best natural skin care, health, wellbeing and beauty products right here in the one place. We offer free shipping*, free naturopath advice and an awesome loyalty club.

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Why Shop With Us?

We really ARE toxin-free
Being a vegan or ethical store doesn't mean they're toxin-free. We are not entirely vegan, but we do have the largest range of toxin-free vegan products.
We don't contradict ourselves
Unlike other stores who have added cruelty free products to their existing range, we only stock cruelty free!
We are transparent
We display all your reviews (both negative and positive) on our service and the products we stock.
We don't outsource
We run our own warehouses employing local mums who pack your goodies the moment you place your order and answer any enquiries.
We are the bandwagon
While everyone is now jumping onto the toxin-free bandwagon, we are driving it!
We go beyond just online shopping
Our on-staff fully qualified Naturopath and our in-store makeup artist are here to offer free advice, anytime!
Backed by Awards & Recognition
Winning awards is not a priority over our commitment to customer service and ingredients, but we have been proudly awarded by the retail industry.

It's what we won't stock that makes us different

4.9 1K Facebook reviews

"I love the being able to read all the product reviews before I buy and LOVE, LOVE the rewards program."

Latest Reviews

50,271 customer reviews

Earn rewards when you post reviews! Join now »

3 hours ago
Black Chicken Remedies Axilla Deodorant Paste

“Love it!”

Really love the fact that this deodorant only contains natural ingredients and actually works! My husband also gave it a go (I purchased the sample to try) and is now a convert. Can't wait to get my next supply of it!

Written by Naomi on 22 September 2017

3 hours ago
Organic Shop Hair Mask - Organic Avocado & Honey

“Great for hydrating dry scalp”

I have oily roots & dry ends, so I apply this the way I would a conditioner. I pretty much use this every time I shampoo, which is every 2-3 days. It hydrates my hair without weighing it down, so my hair doesn't look flat. It works for me!

Written by Eunice on 22 September 2017

3 hours ago
Weleda Men 24h Roll-On Deodorant

“Loves it”

My partner has just finished his first bottle of this, very very pleased as he was skeptical of natural deodorants but this proved me right, smells nice and worked 99% of the days.. I think it was only once that he needed to re-apply and he works long days... great stuff! We also used the detox a pit for the first week as he's been on chemical deodorants for a long time.. that maybe helped too ✌️

Written by Eleni on 22 September 2017

4 hours ago
Noosa Basics Roll On Deodorant - Coco+Vanilla

“Loving this Deoderant”

This has been working great for me.. smells delicious, easy to apply (roll on.. so no messy paste to rub in) and most of all it's been working great.. I've never smelt in the past month that I've been using. Will definitely buy again ✌️

Written by Eleni on 22 September 2017

4 hours ago
Ethique Sweet & Spicy - Volumising Shampoo Bar

“Beats big name hair care easily”

I literally cannot believe how well this product works. My hair is weightless, soft and full. I've been running my fingers through it so much today I feel like I am in an 80s TV commercial. Lathers beautifully. Life changed.

Written by Claudia on 22 September 2017

4 hours ago
Andalou Naturals Lash + Lid Makeup Remover

“LOVE LOVE LOVE”

I absolutely love this product. It works beautifully & it's better than any other I've used & so gentle. Definitely going to try other products in this brand.

Written by Coll on 22 September 2017