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Australia’s Home of Toxin-Free Shopping

All Cruelty Free
39,081 product reviews
No "Fake Natural"
Awesome Loyalty Program
Full Naturopathy Service

Featured in 9 News, Today Extra, Koshies Business, ABC Mornings, Sky

Telstra Business Women's Awards NSW Finalist 2016

Be toxin-free

Natural skin care, makeup, organic beauty & health store

We do all the ingredient checking for you, so you can easily shop all the very best natural skin care, health, wellbeing and beauty products right here in the one place. We offer free shipping*, free naturopath advice and an awesome loyalty club.

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Why Shop With Us?

We really ARE toxin-free
Being a vegan or ethical store doesn't mean they're toxin-free. We are not entirely vegan, but we do have the largest range of toxin-free vegan products.
We don't contradict ourselves
Unlike other stores who have added cruelty free products to their existing range, we only stock cruelty free!
You are our investors
We are 100% locally owned and operated - our investors and advisors are our customers.
We are transparent
We display all your reviews (both negative and positive) on our service and the products we stock.
We don't outsource
We run our own warehouses employing local mums who pack your goodies the moment you place your order and answer any enquiries.
We are the bandwagon
While everyone is now jumping onto the toxin-free bandwagon, we are driving it!
We go beyond just online shopping
Our on-staff fully qualified Naturopath and our in-store makeup artist are here to offer free advice, anytime!
Backed by Awards & Recognition
Winning awards is not a priority over our commitment to customer service and ingredients, but we have been proudly awarded by the retail industry.

It's what we won't stock that makes us different

4.9 966 Facebook reviews

"I love the being able to read all the product reviews before I buy and LOVE, LOVE the rewards program."

Latest Reviews

39,081 customer reviews

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2 hours ago
La Mav Firming Eye Lotion

“Nice Eye Cream..”

A light cream to keep the contour area hydrated. It's not rich, so it's a good base during the day or for underneath make-up.. I'd say if you're wishing for stronger results with more nourishment then go with a night eye-cream. They're generally more beneficial and potent in ingredients. I haven't used this long-term yet though.. but it feels very simple & light.

Written by Andrea on 23 June 2017

2 hours ago
La Mav Organic BB Cream - Light

“Good sample size pots..”

Bought a couple of sample sizes to try this first. A nice thick cream with great coverage when blended well.. evens skin tone nicely and good as a concealer too. A little goes a long way, so the small pots the samples come in are quite generous.. I don't wear make-up too often, but I think two will last quite a few weeks before buying the full size. Have seen some reviews about the full sized being thinner.. Being a Beauty Therapist, I'm sure that if it's shaken well it would...

Written by Andrea on 23 June 2017

2 hours ago
ECO. AROMA Calm & Destress Blend

“Lovely”

The smell is really lovely. It's a very calming smell. I love that it is strong so you only need to pop a little bit in a diffuser(depending on how big the room is)
It would be really nice in a bath.

Written by Sally on 23 June 2017

2 hours ago
The Beauty Chef GLOW ADVANCED Inner Beauty Powder

“Love it”

The chocolate one tastes great, not at all gritty if blended well. I blend mine with soy milk and a banana and a few berries. Haven't used for long enough to notice the benefits yet, so I will report back
I will be purchasing this one again.

Written by Sally on 23 June 2017

2 hours ago
hannahpad Organic Reusable Pantyliner - Twin Pack

“Love them”

I'm really pleased with these, They feel different but in a good way, I find they are more comfy then regular liners. I Will be purchasing more. I Feel so good knowing I'm contributing to zero waste 😊

Written by Sally on 23 June 2017

3 hours ago
Acure Brightening Facial Scrub

“Sloughs off dead skin A+”

A great gritty scrub that sloughs off any dead dry cells. Skin feels incredible after using this! I use on my t zone. I also use on my neck & chest and skin is soooo soft afterwards! A great price for an amazing product!

Written by Michelle on 23 June 2017