skip to content
Conscious living, made simple



About SheaMoisture

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. SheMoisture hair and body products are natural, organic, sustainably-produced, made with Fair Trade ingredients and certified cruelty free.

SheaMoisture has a beautiful range of Coconut and Shea Butter hair products that are made specifically for those with curly, wavy and kinky hair. Or if you need to balance your scalp & treat the hair, try the Jamaican Castor oil Strengthen & restore range.

We check every label so you don't have to.

  • Cruelty Free
  • Zero Waste Options
  • Strict Ingredient Standards
  • Clean & Natural Products
  • Huge Vegan Range
  • 185,897+ Reviews
Our story

Enjoy now, pay later with


Nourished Life acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.