Pelvi (formerly Pelvic Floor Assist) has a mission to empower women to improve their pelvic floor health. Realising the extent of the epidemic of increased urinary incontinence across Australia, the founders starting designing a device. Inspired by German clinical research which indicated that weighted vaginal balls are a valuable tool in strengthening pelvic floor muscles, they spent months designing and testing the device that became the MEDIballs Secret. It has been met with 5-star reviews from thousands of Australian women who have found a simple resolution to an embarrassing problem.