Mineral Fusion began as a mineral cosmetics brand in 2007 based in Denver, Colorado and is now the #1 natural cosmetic brand in the USA. They proudly offer smarter makeup that instantly improves your complexion while nourishing the skin, and is ideal for even the most sensitive skin types.

Mineral Fusion also offers a range of nail polish, hair care and skin care that are formulated to deliver the uniquely beneficial power of minerals. They select effective natural ingredients, as well as making their products free of gluten, parabens, talc, artificial colours, synthetic fragrances, SLS, and phthalates. All products are certified cruelty free by The Leaping Bunny and made in the USA.

The brand is committed to sustainability and utilise wind power, soy inks, packaging from recycled materials and packaging that is recyclable.

As a contribution to social wellbeing, Mineral Fusion is official partners with the National Coalition Against Domestic Violence. The NCADV is a motivated organisation that directly supports survivors of domestic violence, and operates a national campaign to raise awareness of this growing problem.