Australian brand KeepCup was born in 2009 by a brother and sister in Melbourne, who realised from their time in the cafe business just how much waste is produced by disposable cups. Examining all the possibilities, they came up with their own attractive, reusable cups, which are now sold in over 65 countries around the world and colloquially known as the 'KeepCup Original'.
Arguably the pioneer of non-disposable takeaway coffee cups, the now iconic KeepCup design was only reached after a great deal of deliberation and research. The purpose, materials and end-of-life disposal of the cups were all vital considerations as, for people to make the effort to switch over from disposable cups, KeepCups had to be fit for purpose for both KeepCup coffee drinkers and baristas in busy cafés, and be a truly sustainable alternative. For that reason, all KeepCup components are detachable and replaceable, which is a significantly more energy-efficient option than replacing the entire product.
But what is the best keep cup? That's hard to narrow down, but we can't help but adore the glass keep cup with the classic KeepCup cork detailing, ensuring that you don't scold yourself on the steaming KeepCup brew inside or freeze your fingers while clutching onto your iced coffee keep cup. Styles available at Nourished Life include reusable keep cups in pink, white, brown and blue.
KeepCup is committed to local manufacture and reducing its environmental footprint. Components are made in Australia and the UK for local markets, and assembly and packaging are done in Australian, US and UK hubs to reduce the need for and impact of long-distance transportation.
KeepCup says, "We think of ourselves as a campaign supported by a product, where the best reusable is the one you use. A movement happens when people talk to one another, when ideas spread within the community and, most of all, when peer support leads people to do what they always knew was the right thing".