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Conscious living, made simple



About Haakaa

When the founder of Haakaa, Shu Ting Zhang, gave birth to her special needs daughter, she found there were very few durable and safe products available that were suitable for her baby to use. This prompted Shu to start her own company, with the aim of enabling mums to lead easier, simpler and greener lives while protecting the health of their babies.

Haakaa, a New Zealand company, is still family-owned and produces safe, natural, non-toxic and eco-friendly breastfeeding and other baby products. With innovation as a major part of its mission, Haakaa is 100% committed to creating stylish, practical, helpful and sustainable products that are safe for both children and our planet.

We check every label so you don't have to.

  • Cruelty Free
  • Zero Waste Options
  • Strict Ingredient Standards
  • Clean & Natural Products
  • Huge Vegan Range
  • 185,897+ Reviews
Our story

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Nourished Life acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.