Counter Culture cleaning products are vegan, plant-based and made in Australia, and utilise the power of live probiotic cultures to clean your home naturally. Nature has been cleaning with probiotics for 4 billion years, and Counter Culture products proudly claim NOT to kill 99.9% of bacteria like mainstream brands. Instead, each product delivers millions of friendly bacteria to your home, designed to help keep bad bugs at bay. These living organisms also work to protect your home long after your kitchen clean-up has finished. Regular antibacterial cleaners may kill both the good and bad bacteria in our homes, leaving behind a layer of biofilm which harmful bacteria can feed on. When sprayed onto surfaces, the probiotic cultures in Counter Culture products work to destroy this biofilm, eradicating the food source for bad bacteria and keeping it to a minimum to help control the microbiological environment in your home.