Softer bristles for fussy toddlers
"I bought it on sale for my fussy anxious toddler to try. She hates toothbrushing time and refuses. We thought it might be traditional bristle brush that put her off. She cries less with this silicone brush so far. She does chew toothbrushes so time will tell how long the silicone one will last. The round collar is needless for us. Bristles are a bit short and hard to get to some areas."