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TOP RATED STORE | 4.8☆ FROM 2,800+ REVIEWS
This 100% Pure Fruit Pigmented Full Coverage Water Foundation is a hydrating, smooth-to-apply foundation, formulated to be ultra-blendable and give lasting and flawless full coverage. Designed for normal to dry skin types, this nourishing foundation provides a satin to slightly dewy finish and feels light and comfortable to wear, without feeling sticky or heavy.
Perfect for giving the complexion a natural glow, this moisturising formula is coloured with real pigments from fruit and vegetables such as Apricot and Peach – naturally full of vitamins, minerals and nutrients – which help to cover redness, smooth out uneven skin tone and blur imperfections. A soothing base of organic Aloe Juice works to plump and hydrate skin, while antioxidant rich Green Tea Extract and Acai Berry Oil offer protection from free radical damage. Powerful anti-ageing ingredients including Alpha Lipoic Acid, Red Wine Resveratrol, Vitamin E and Pomegranate Oil help to firm the skin and support cell renewal.
Shades:
Warm 2.0 – Fair with warm undertone
Warm 5.0 – Medium with warm undertone
Neutral 3.0 – Medium with neutral undertone
Cool 3.0 – Medium with cool undertone
Made in California. Vegan and Certified Cruelty-free.
Australia:
We offer tracked international delivery to New Zealand, USA & Canada, Asia, UK & Ireland, Europe, and UAE & South Africa.
We accept change of mind returns within 30 days of purchase. Provided the products are returned in the same condition as they were bought and have not been used, opened, or damaged on their way back to us.
For more information, please see our Delivery Information and Returns Information.
Overall rating: 3.8534484 / 5 from 116 reviews.
This full coverage water foundation is praised for its hydrating and smooth application, providing a natural and glowing look. It offers light and long-lasting coverage, with a dewy and satin finish. However, some customers find it tricky to find the right shade and have mixed opinions on the texture and coverage.
Review topics: ["size","packaging","skin","feels","texture","weight","light","works","ingredients","consistency","liquid","buy","service","foundation","coverage","shade","colour","sample","look","finish","match","primer","makeup","nasties","complexion","face","bottle","application","blends","idea"].
"For a natural foundation it colour matches my skin so well. I don’t have to use much for full coverage. Makes my skin feel light, very comfortable to wear. It is easy to wash off. The best thing no breakouts. This means the skin can breathe. I do recommend getting their online make-up artist to match you with the most natural photo you can share."
"Unfortunately, it is too difficult for me to choose the correct colour from internet swatches. The colour is far too light for me and so I won't be able to use it."
"A little bit drying on my skin, which is dry anyway cause I'm old, but no bad stuff in it!"
"I appreciate the HR make up artist who matched me perfectly from a photo I sent via email. A big shout out to Madi If you are stuck on shades their HR make up team will match you best from the most natural photo you can provide. I was recommended Warm 0.1 It was a really good choice. Less is more. It covers really well, although I don’t have much to hide. It feels so light my face feels naked. It does not leave a line when you are colour matched correctly. To find out….. 100% Pure how to find the right shade for me . com Then follow the guidelines My only negative is the lid applicator. It is a bit messy It is only a small negative the product its self is beautiful. I will have to apply it on a clean make-up sponge. Beside the design of the bottle. It feels beautiful on the face and blends in lovely with my skin tone."
"It's good makeup, A little patchy have to mix it with another makeup"
"Was really happy with my purchase,very good service as well,thank you"
"Unfortunately ,the pump on this product doesn't work and I am too old to work out how to do anything about it. The product itself seems okay I just have to take the lid off."
"Hate almost everything about this. It's sheer coverage, at best, barely covering anything. I've tried applying it with fingers and beauty blender, different primers, but the results are the same. Collects on pores, looks dry and flaky. It's hardly buildable either. The colours aren't great. I have cool skin tone, so bought a cool tone and it was far too red. So I swapped it for warm 2.0 which was slightly better, but still so pasty looking. The 100% Pure BB Cream is a better foundation than this is."
"Great light weight product"
"It is a bit oily even for a very dry skin. Also the smell is like rancid oil."
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