Love this mascara
"Love this mascara. It smells nice, goes on beautifully and there's no smudging from it. I just wish the black tea colour was in stock more!! Highly recommend."
100% Pure CosmeticsFruit Pigmented Ultra Lengthening Mascara
Option:
Dark Chocolate 7g
FREE AU DELIVERY OVER $75 | SHIPS WITHIN 1-2 WORKING DAYS
$44.95
4 payments of $11.23 with 
How it works
With Afterpay, you can get your order now and pay it off later in 4 easy, fortnightly payments.
TOP RATED STORE | 4.8☆ FROM 2,800+ REVIEWS
2021 Wellness Award People's Choice Winner: Best Mascara!
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara is an all-natural mascara that lengthens, separates and glosses lashes without clumping and flaking. Naturally coloured from Black Tea leaf pigments, Cocoa and Blackberries, this delicious smelling mascara is packed with healthy lash loving ingredients. It also contains conditioning ProVitamin B5 and Vitamin E. This gentle smudge resistant mascara is suitable for everyone, including those who wear contacts or have sensitive eyes.
Available in 4 colours:
Black Tea - a midnight black
Dark Chocolate - a deep, cocoa brown
Blackberry - a deep, neutral purple
Blueberry - A deep denim blue
Made in USA. Certified Cruelty Free by both PETA and Leaping Bunny. Packaged in post recycled plastic/glass and printed with biodegradable soy ink.
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara is an all-natural mascara that lengthens, separates and glosses lashes without clumping and flaking. Naturally coloured from Black Tea leaf pigments, Cocoa and Blackberries, this delicious smelling mascara is packed with healthy lash loving ingredients. It also contains conditioning ProVitamin B5 and Vitamin E. This gentle smudge resistant mascara is suitable for everyone, including those who wear contacts or have sensitive eyes.
Available in 4 colours:
Black Tea - a midnight black
Dark Chocolate - a deep, cocoa brown
Blackberry - a deep, neutral purple
Blueberry - A deep denim blue
Made in USA. Certified Cruelty Free by both PETA and Leaping Bunny. Packaged in post recycled plastic/glass and printed with biodegradable soy ink.
Australia:
- Parcel Post: FREE for orders over $75, or $8.95 for orders under $75.
- Express Post: $9.95 for orders over $150, or $14.95 for orders under $150.
We offer tracked international delivery to New Zealand, USA & Canada, Asia, UK & Ireland, Europe, and UAE & South Africa.
We accept change of mind returns within 30 days of purchase. Provided the products are returned in the same condition as they were bought and have not been used, opened, or damaged on their way back to us.
For more information, please see our Delivery Information and Returns Information.
What Others Are Loving
Overall rating: 4.2202053 / 5 from 1267 reviews.
AI Generated Review Summary
This all-natural mascara, awarded the 2021 Wellness Award People's Choice for Best Mascara, is praised for its ability to lengthen, separate, and gloss lashes without clumping or smudging. It features a delightful scent from natural fruit pigments and is enriched with vitamins and ProVitamin B5. Suitable for sensitive eyes and contact lens wearers, it offers a natural look and good coverage.
Summary topics
- Clumping: 4%
- Lash Appearance: 13%
- Brand Performance: 3%
- Comfort: 3%
- Scent: 38%
Review topics: ["size","quality","value","feels","price","packaging","length","works","ingredients","volume","chocolate","buy","texture","results","consistency","mascara","chemicals","reaction","skin","smells","fragrance","goodness","weather","eyes","weight","build","oil","look","aroma","solution"].
Review highlights
- "It truly lengthens your lashes, smells great, the brush perfectly coats all your lashes evenly and with NO clumping!!" —
- "Love this mascara great smell, makes my lashes look beautiful" —
- "I love the colour and the product applies very evenly to my eyelashes with no clumping, plus it smells fantastic!" —
Reviews
Nice colour
"Tried this year's ago but often can't find it,usually being sold out. As I don't wear mascara often I like the colour of this one for my aging eyes. Can't comment on whether it lasts all day as I only use it for a few hours but works for me. Recommend"
Maacara
"This mascara nourish thy lashes and length the lashes naturally."
Lovely purple mascara!
"My favourite mascara! Love the smell and the colour. Doesn’t clump, gives light definition. Big fan of the dark purple colour."
The blackberry mascara has absolutely
"The blackberry mascara has absolutely no color at all"
Love this product & have
"Love this product & have been using for a number years"
Love this mascara
"Love the feel, love the smell, love that it doesn’t make my eye itch like every other mascara on the market!"
I’m a loyal fan
"What I like most about this mascara is that it’s natural, being so close to my eyes I feel like that’s important. Have been buying this for years and won’t change :)"
Best ever!
"Seperates individual lashes the best without clumping, all time fave!"
Strong smell
"Great colour. Goes in thin but you can build layers. It has a pretty strong smell which I’m not fond of finding in my toxin free products. Could have done without the smell. Still a nice product."