Beautiful smooth finish, makes my
"Beautiful smooth finish, makes my foundation or mineral powder look so good.. actually had comments on my skin Will buy again"
100% Pure Cosmetics100% Pure Mattifying Primer
30ml
FREE AU DELIVERY OVER $75 | SHIPS WITHIN 1-2 WORKING DAYS
$69.95
4 payments of $17.48 with 
How it works
With Afterpay, you can get your order now and pay it off later in 4 easy, fortnightly payments.
TOP RATED STORE | 4.8☆ FROM 2,800+ REVIEWS
The 100% Pure Mattifying Primer glides on like silk to create the perfect base for foundation, and is designed to provide long-lasting control over shine on oily or combination skin. This gel primer is formulated with Seaweed Collagen (sourced from the unpolluted coastal waters of Scotland) to help plump the skin and ease lines and wrinkles, this exquisite product contains vitamins and herbs including Vitamin E and Oregano Extract to soothe and refresh, and leaves the complexion feeling beautifully soft and smooth.
The blend of Aloe Leaf juice, vegetable glycerine, vitamins and antioxidants is a thicker consistency that preps skin for flawless makeup application and acts as a natural barrier to help protect skin from free radicals. Squalane, which comes from olives, is very similar to our skin's natural oils and provides a non-oily, easily absorbed moisture, which is retained by the skin and also offers protection from the environment. Purifying herbs like Tea Tree & Eucalyptus keep your complexion fresh all day. This primer can be worn alone, over moisturiser, or as a primer under foundation, giving makeup an even, flawless finish.
Made in California. Vegan, Gluten Free, Certified Cruelty Free by both PETA and Leaping Bunny. Silicone and mineral oil free. Packaged in recycled glass, printed with biodegradable soy ink.
The blend of Aloe Leaf juice, vegetable glycerine, vitamins and antioxidants is a thicker consistency that preps skin for flawless makeup application and acts as a natural barrier to help protect skin from free radicals. Squalane, which comes from olives, is very similar to our skin's natural oils and provides a non-oily, easily absorbed moisture, which is retained by the skin and also offers protection from the environment. Purifying herbs like Tea Tree & Eucalyptus keep your complexion fresh all day. This primer can be worn alone, over moisturiser, or as a primer under foundation, giving makeup an even, flawless finish.
Made in California. Vegan, Gluten Free, Certified Cruelty Free by both PETA and Leaping Bunny. Silicone and mineral oil free. Packaged in recycled glass, printed with biodegradable soy ink.
Australia:
- Parcel Post: FREE for orders over $75, or $8.95 for orders under $75.
- Express Post: $9.95 for orders over $150, or $14.95 for orders under $150.
We offer tracked international delivery to New Zealand, USA & Canada, Asia, UK & Ireland, Europe, and UAE & South Africa.
We accept change of mind returns within 30 days of purchase. Provided the products are returned in the same condition as they were bought and have not been used, opened, or damaged on their way back to us.
For more information, please see our Delivery Information and Returns Information.
What Others Are Loving
Overall rating: 4.2244897 / 5 from 98 reviews.
AI Generated Review Summary
The 100% Pure Mattifying Primer is praised for its smooth, silky feel and fresh, matte finish, providing a perfect base for makeup. It is formulated with natural ingredients like Seaweed Collagen, vitamins, and antioxidants to nourish and protect the skin. Opinions on the texture vary, with some users finding it smooth and velvety while others experience a slippery feel.
Summary topics
- Skin Appearance: 10%
- Product Finish: 9%
- Makeup Base: 7%
- Skin Sensation: 19%
Review topics: ["skin","texture","base","feels","ingredients","results","works","buy","primer","finish","look","makeup","foundation","lines","bottle","alternative","difference","shine","magic","gel","surprise","100% pure","smells"].
Review highlights
- "It gives my skin a lovely matte finish and I could quite happily not wear any makeup and my skin looks great." —
- "Not only does it feel so luxurious, it seems to make my skin look fresh." —
- "This works a treat, no greasy feeling, just a silky smooth light base for my makeup." —
Reviews
Helps oily make up/BB creams
"Helps oily make up/BB creams appear matte. I just wish it wasn't this expensive as it doesn't last long."
Disappointed
"Would not recommend this. I was disappointed by the result of using this on a daily basis."
change in formula?
"I used to love this product, but the last two bottles I bought turned into a hard jelly inside the bottle within a couple of weeks of opening. On the search for a new option..."
Lovely
"Perfect soft and smooth"
beautiful
"Feels like a synthetic primer without the nasties. Perfect, smooth, matte finish."
Love it
"Use every day with my 100% Pure matt foundation to help with spreading as the foundation dries quickly"
I find I don’t love
"I find I don’t love this primer at first but once my skin adjusts, it really helps to mattify my foundation. I can’t find any other primer that works as good as this at the moment."
good
"Love this primer. makes my skin matte. Absorbs into skin quickly."
Amazing Product! Not so amazing bottle...
"I love this primer a lot. Never breaks me out. Keeps oiliness away. Makeup stays on longer and goes on smoother. It's a must have product! (It's been out of stock for what feels like ages now and i'm desperate). Bottle stops pumping the product about half way through so that really needs to be sorted out!"