Disappointed.
"Unfortunately I was sent Honey instead of sand. I did the colour test cause I usually get Inika Beige and I was recommended Honey in 100% pure. Not realising that I previously had Sand. Honey is way too orange."
50% OFF
100% Pure Cosmetics100% Pure Fruit Pigmented Healthy Foundation
Option:
Cocoa 30ml
50% OFF
70% OFF
FREE AU DELIVERY OVER $75 | SHIPS WITHIN 1-2 WORKING DAYS
$34.90$69.95
4 payments of $8.72 with 
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TOP RATED STORE | 4.8☆ FROM 2,800+ REVIEWS
This 100% Pure Fruit Pigmented® Healthy Foundation delivers smooth, full coverage with a beautiful matte finish. Suitable for all skin types, including oily and sensitive skin, this perfecting liquid formula is designed to provide a flawless, pristine and velvety smooth finish with 100% opacity, thanks to real fruit pigments and oil-absorbing rice powder. Creamy and nourishing, it's perfect for absolute full coverage of dark circles, redness and hyper-pigmentation while also controlling shine.
Formulated to be matte without drying out skin, this nourishing formula contains antioxidant and vitamin rich superfruit oils and extracts such as Pomegranate Oil, Aloe Vera, Goji Berry Extract and Vitamin C which work to soften, hydrate and plump skin without feeling dewy, heavy or sticky.
Available in 2 shades:
Toffee – Tan skin with a neutral undertones
Cocoa - Deep with neutral undertone
Made in California. Vegan and Certified Cruelty-free by both Peta and Leaping Bunny. Printed with biodegradable soy ink.
Australia:
- Parcel Post: FREE for orders over $75, or $8.95 for orders under $75.
- Express Post: $9.95 for orders over $150, or $14.95 for orders under $150.
We offer tracked international delivery to New Zealand, USA & Canada, Asia, UK & Ireland, Europe, and UAE & South Africa.
We accept change of mind returns within 30 days of purchase. Provided the products are returned in the same condition as they were bought and have not been used, opened, or damaged on their way back to us.
For more information, please see our Delivery Information and Returns Information.
What Others Are Loving
Overall rating: 4.125356 / 5 from 351 reviews.
AI Generated Review Summary
This 100% Pure Fruit Pigmented Healthy Foundation offers smooth, full coverage with a matte finish, suitable for all skin types. Customers appreciate its nourishing formula, natural feel, and seamless blending. However, opinions on shade and formula consistency vary, and some users experienced dryness.
Summary topics
- Coverage: 43%
- Feels: 8%
- Shade: 10%
- Look: 10%
- Finish: 10%
Review topics: ["size","packaging","skin","feels","consistency","ingredients","light","works","texture","weight","oil","buy","weather","foundation","coverage","colour","finish","look","shade","blends","match","sample","formula","makeup","tone","face","application","stays","primer","undertone"].
Review highlights
- "The colour matches my skin beautifully, it provides great coverage (even to acne prone skin) and it covers my scarring." —
- "Lovely formula and great colour that blends well and conceals." —
- "Love this foundation perfect shade for light skin great coverage while feeling lite" —
Reviews
Cake Party
"This foundation is extremely cakey. Despite the many levels of experimentation with application techniques, it would still cake very heavily. To make use of it, I now mix it with Primer and use the cocnotion as a tinted matte moisturiser after skin care. It's the only way to make it look OK to wear, without much coverage. Once the bottle is finished, I won't purchase again."
My favourite mineral foundation
"Great coverage, clean ingredients that work. Keeps my skin looking dewy and hydrated even in the colder weather. Great colour to match my skin."
Please fix packaging, and provide samples 3 times unlucky
"I liked the formulation of this, but couldn't find the right shade, had to mix two. First 2 pump tops broke after first few uses, and the latest 3rd was broken straight out of the box. Very clumsy to use on the move. Will not be purchasing again."
Not as good as it once was
"I really loved this formula before they changed it. It used to have better ingredients before the upgrade and it dried completely matte for that full-coverage, high end makeup look whilst still retaining a "natural" appearance. Definitely a winner as a non-toxic dupe for Estee Lauder or Mac foundations. The new formula is pretty slick/wet and offers less coverage than the original, it gives a more dewy look similar to the 100% Pure Full Coverage Water Foundation and seems to come off a lot more easily throughout the day -- it may as well be the same as the Water Foundation. Also the colour has significantly changed so not sure what my colour is anymore."
Love this!
"Goes on smooth and evenly doesn't dry out my skin. I use this after zuii organic primer and it's the best combo 😍"
It’s just ok
"I had high hopes for this foundation. The description seemed to tick all the boxes, but the formula is quite dry and cloying. It does match my skin tone really well and does offer good coverage but it’s heavy and cakey."
Great coverage
"Easy application, lasts all day and not greasy. My favourite foundation."
Love It.!
"Always love 100% Pure products and decided to try this and wow love it.! Full coverage as it says and stays put all day.! Have been getting compliments on how good it looks and in fact a friend decided to buy it too after loving it so much on me.! New favourite foundation. Thank you.!"
White Peach
"This foundation works well with my combination oily - normal skin. I’ve had to experiment with the application, but this foundation first caught my attention on a really good beauty blog where the girl explained the application for different skin types. I think it takes a bit of time getting used to wearing more natural products like this one, but this foundation really works for me - I use a combination of two colours or two 100% pure foundations - I find this foundation gives good coverage but I still use with a concealer."