The company has four criteria for its products, which it follows wherever possible:
Natural - from renewable resources, organically grown, biodegradable in wastewater, GMO-free
Native - as original as possible, cold-pressed, concentrated, effective
Pure - essential oils from biodynamic farms
Exquisite - the finest raw materials from small and regional quality manufacturers, and from nature
Its ethos is to care for nature and others by helping people in need, supporting human rights, fighting against poverty, minimising its ecological footprint, and being completely sustainable, and its goal is to produce modern, active, plant-based cosmetics that are highly effective, progressive, professional and unique.
Less is More holds B Corp certification, which is awarded to businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose, and is certified organic by Austria Bio Garantie.
