skip to content
Australia's Home of Clean Beauty
Free samples with every order
Free Shipping*
Free AU Shipping on orders over $50*
Earn Loyalty Points
And even more NL Club benefits!
90 Day Returns
Easy returns process
Free Samples
Free samples with every order!

W3LL PEOPLE: What You Need to Know!

'Hippie Made, Diva Approved' new makeup to Nourished Life!

Introducing W3LL PEOPLE the cult natur from America that has landed on the Nourished Life beauty shelves. From 2 in 1 foundation sticks, colour balms and a game-changing mascara with absolutely no nasties, W3LL PEOPLE truly live up to their motto of being 'hippie made and diva approved'. We had a chat with co-creator and elite makeup artist, Shirley Pinkson to find out how they do it. Plus Shirley shares her top tips on creating the perfect natural look in just minutes!

Can you give us a quick run-down on what W3LL PEOPLE is all
about and how it all began?

Meet W3LL PEOPLE (pronounced well people), a supernatural makeup brand created by an uncompromising trio: Elite Make-up Artist Shirley Pinkson (myself), Cosmetic Dermatologist Renee Snyder MD, and Visionary James Walker. W3LL PEOPLE founders understand the makeup we put on our skin goes into our body. This simple fact inspires us to create innovative cosmetics using extraordinary quality, integrity and purity to achieve beautiful aesthetic results outside and healthy results inside. This modern approach to beauty is powered by W3LL PEOPLE's "3" core principles: advanced performance, premium 100% natural/organic ingredients, and sustainability (not to mention a good dose of mojo).

Why was it so important to you that W3LL PEOPLE'S products be all-natural?

Actively avoiding products with harsh artificial chemicals provide both positive aesthetic and health benefits. Remember, our skin is our largest organ. We absorb 80% of what we put on it. That's a big deal! When we take a more mindful approach regarding cosmetics we can avoid troublesome chemicals that potentially harm us, such as parabens, propylene glycol and phthalates.

This kind of more mindful choice feels much more powerful, healthy and beautiful. It's kind of like how you feel after a delicious meal from your favorite farm to table restaurant using rich, local ingredients...instead of that fast food drive thru.

We love your mantra of 'Hippie made, diva approved' can tell us this how came about and what it means?

W3LL PEOPLE is designed specifically for the modern, savvy woman who demands authenticity, simplicity, and pure quality- but not willing to compromise on convenience and performance.

What is unique about W3LL PEOPLE?

I can say that W3LL PEOPLE has made an active and conscious choice to do more than create naturally fierce product. W3LL PEOPLE offers an "eco-lux" experience driven by the integration of optimal product performance, bioavailable product ingredients and sustainable business practices.
From our green certified Studio in Austin, Texas built from sustainable materials, such as recycled denim, to its mindfully operated Santa Fe headquarters, our mission is to bring a fresh, safe focus to beauty by selling products with proven, medical-grade nutrients that replenish the skin without harming the planet.

Thanks to our proprietary technology, we've harnessed the power of our superstar ingredient: organic Aloe Vera. Dubbed "the plant of immortality" by the ancient Egyptians, this therapeutic botanical is proven to help sooth, nourish and moisturise the skin.
We infuse this natural wonder into practically everything we make. Think of it as a much needed antidote to the environmental damage we all face daily.

We're in love with your Colour Sticks! Can you tell us about their
many uses and the best way to apply them for each?

We love that you love them! They are made for the woman who wants it all, after all! This magic color stick for eyes, cheeks and lips will take your entire look from drab to fab in seconds. The creamy formula has a satiny smooth, weightless texture - free from all harsh, artificial chemicals and petroleum. So, there's no heavy, greasy film and no creasing.

To use, warm and blend product onto the face using fingertips, or W3LL PEOPLE Foundation brush.

• Creates ultra-long wear color for lips, eyes and cheeks
• Hydrates with organic omega oils and fatty acids
• Rejuvenates and nourishes with powerful organic aloe, green tea and

It's so hard to find a natural foundation with good coverage and staying power, tell us about your foundation sticks and how they have such beautiful coverage?

This feel good, creamy foundation instantly melts into skin giving it a fresh, healthy glow. The modern stick design is ideal for portability and mess-proof application on the go. Our new breakthrough formula delivers a weightless, satin, soft-focus finish while balancing skin tone and diminishing imperfections. Made with pure, natural and organic ingredients, so there's no film, no grease, no crease just diva-friendly perfection.

To use:

• Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush
• Use for spot correction, or over entire face to balance and even skin tone for a
natural appearance

What are the top 3 essential products we'd need to create an everyday, natural look and how to best apply them?

You are a master multi-tasker. Expect the same of your makeup. Put your makeup and skincare to work. Less is actually more, especially when you make choices for your makeup bag that suit more than one of your beauty needs.

- Our antioxidant rich Multi-Stick in Universalist 4 can easily enliven your eyes, your cheeks AND your lips. Ditch the brush and apply using fingertips! In a pinch for time? Throw it in your purse and apply on the go.

- Finding the right foundation stick is genius - especially if it has skin loving benefits. Use
our Narcissist Foundation Stick to double as a healing and nourishing concealer stick. Apply with your fingertips or a foundation brush to cover imperfections.

- Wake up your gaze with our award winning Expressionist Mascara. Our big, bold
mascara will leave awaken your gaze and stop traffic!

Is there anything new and exciting we can expect to see from W3LL
PEOPLE this year?

This year is going to be a BIG year for skin with W3LL PEOPLE. Keep an eye out for our anti-aging, protective and peptide rich Bio Tint and Bio Concealer! The performance and power behind this duo are built to impress.

Shop the W3LL PEOPLE range here!

< Organic beauty & healthy living blog

We check every label so you don’t have to

Got a question? Contact our friendly
Customer Service team »

It’s what we won’t stock! No need to read the labels.
Shop toxin-free beauty with confidence at Nourished Life

Award logos Award logos Featured in