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Our Story

Our mission at Nourished Life is pure and simple - We want to make clean living inspired, convenient and accessible.

Nourished Life started back in 2011 when natural products were difficult to find. Nourished Life became the source for all things natural and is now the go to for those who care about what they put on and in their bodies.

Our mission at Nourished Life is pure and simple - We want to make clean living inspired, convenient and accessible.

Since our founder Irene Falcone realised the need for a trusted source for all things natural way back in 2011, shopping with Nourished Life has become second nature for many Australians who care about their health, their families and the planet.

We take the hassle out of living well and feeling well by doing the due diligence for you. We go to the ends of the earth (literally) to source and vet a comprehensive range of natural, non-toxic and conscious products that promote wellness and enhance your quality of life.

We have grown so much since the early days but we remain deeply rooted in our Nourished Life community, their input and wellbeing. Whilst we strive to make your everyday cleaner and easier, we are meticulous when it comes to the quality and integrity of both our products and brand partners. With thousands of natural alternatives that don’t compromise on efficacy, safety or ethics, we make the decision to nourish your home, health and beauty products an easy one. By offering the ultimate in choice, convenience and education, Nourished Life makes the switch to clean living feel natural for millions of Australians.

Our Ingredients Policy

1000+ ingredients that we refuse to stock.

They say trust is everything, and we agree.

In recent years, it’s been great to see the mainstream discover and embrace the benefits of natural living.. but the flipside is that many brands exploit this shift with ‘green washing’ and misleading ‘organic’ claims. We have taken a uniquely different approach to the products that we stock and have no time for front of label claims that contradict the ingredients listing on the back.

1000+ ingredients that we refuse to stock.

Find out more

Irene's Story


Where it all began...

Irene Falcone started Nourished Life in 2011 with the goal for it to be all things natural. From day dot Irene has been the ultimate beauty buff constantly seeking out the latest lipstick, fragrance or skincare secret. After years of using mainstream beauty Irene found herself feeling beyond tired. One particularly lacklustre morning in 2011 she found herself struggling to even walk up a flight of stairs. After what felt like an Olympic effort, Irene then treated her aching legs to a massage with her favourite moisturiser when suddenly it hit her. "What exactly am I putting on my body right now?" This is when Irene realised she needed to do something about this and so Nourished Life was born.

Irene is no longer the owner of Nourished Life and does not represent it, having left the business in July 2021.

We check every label so you don't have to.

  • Cruelty Free
  • Zero Waste Options
  • No 'Fake' Natural
  • 7,000+ Products
  • Huge Vegan Range
  • 286,739+ Reviews
Our story

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Nourished Life acknowledges the Traditional Owners of the land, and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past, present and emerging.

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    war on waste