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Australia’s Home of Toxin-Free Shopping™
- All Cruelty Free
- 103,195 product reviews
- No "Fake Natural"
- Awesome Loyalty Program
- FREE Naturopathy Service
Natural skin care, makeup, organic beauty & health store
We do all the ingredient checking for you, so you can easily shop all the very best natural skin care, health, wellbeing and beauty products right here in the one place. We offer free shipping*, free naturopath advice and an awesome loyalty club.
Irene chats with Carla Oates, The Beauty Chef
Why Shop With Us?
- Over 2.5 million orders despatched
Across Australia and around the world.
- Over 100,000 product reviews
Don't just believe us, get the lowdown from other customers!
- We really ARE toxin-free
Being a vegan or ethical store doesn't mean they're toxin-free. We are not entirely vegan, but we do have the largest range of toxin-free vegan products.
- We don't contradict ourselves
Unlike other stores who have added cruelty free products to their existing range, we only stock cruelty free!
- You are our investors
We are ASX listed and 100% Australian operated - our investors and advisors are our customers.
- We are transparent
We display all your reviews (both negative and positive) on our service and the products we stock.
- We are the bandwagon
While everyone is now jumping onto the toxin-free bandwagon, we are driving it!
- Backed by Awards & Recognition
Winning awards is not a priority over our commitment to customer service and ingredients, but we have been proudly awarded by the retail industry.
It's what we won't stock that makes us different
"I love the being able to read all the product reviews before I buy and LOVE, LOVE the rewards program."
103,195 customer reviews
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10 minutes ago
No Pong All-Natural Anti-Odourant - ORIGINAL
This world really well! Even in summer! I have been using for a couple of weeks with no problems
Written by Steph on 22 March 2019
45 minutes ago
Ere Perez Avocado Volumising Waterproof Mascara
“LOVE! Compared to other brands:”
I LOVE this mascara. I only use waterproof mascaras and this beats the last couple mainstream chemical brands I used. Smudges or runs are not a problem with light rubbing or tears, only panda eyes when I'm actually trying to get it off in the shower. Nude by Nature just melted and gave me panda eyes all day without even touching and even frugal me had to throw it out :( I did love the sheer thickness of 100% Pure better, except that had a touch less staying power and dried up...
Written by Tamara on 22 March 2019
45 minutes ago
Pai Rosehip BioRegenerate Rapid Radiance Mask
“Non abrasive and effective”
Tried the sample of this mask and so far so good. My face did go slightly red afterward removing the mask but no discomfort whatsoever. I have oily/combo skin that is sensitive. Great product!
Written by Zey on 22 March 2019
56 minutes ago
Dr Bronner's Pure-Castile Liquid Soap - Lavender
Leaves my skin so soft, and I love the Lavender smell. Also use it on my laundry, and as a shampoo. Such a versatile product, highly recommend.
Written by Linda on 22 March 2019
2 hours ago
Ethique Hair Mask - Bloom
After recently getting more foils in my hair it was really dry and frizzy. I used half a bar on my hair and left it for a few hours then washed out and noticed my hair was smoother straightaway. I'll keep using!
Written by Christine on 22 March 2019
Love the smell and works well for our hair.
Written by Vanessa on 22 March 2019
What skin type are you?
Save time & Money with these ready made skincare regimes by our NL naturopath.