1% for the Planet is a global environmental organisation which helps to connect "dollars with doers" in order to tackle some of the most concerning sustainability issues facing planet Earth. Begun in 2002 by the founders of Patagonia Blue Ribbon Flies, they have raised over $150 Million (US) for environmental not-for-profit organisations. Over 1200 members in 40 countries worldwide pledge to donate from their annual profits, contributing one percent for the planet to be funnelled into sustainability charities and initiatives.
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