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Meet Irene Falcone

I'm passionate about helping people like you,
to look your beautiful best - totally TOXIN-FREE.

Read our Ingredients Policy

I'm passionate about helping people like you, to look your beautiful best - totally TOXIN-FREE.

Read our Ingredients Policy

Where it all began..

Since I started Nourished Life in 2011, the source of all things natural you know and love today has grown almost as organically as our ethos. From day dot, I’ve been the ultimate beauty buff - for me, there was nothing quite like the thrill of a new lipstick, fragrance or skincare secret.

But after years of beauty department splurges and twice daily touch-ups I found myself feeling beyond tired. One particularly lacklustre morning in 2011 I found myself struggling to even walk up a flight of stairs. After what felt like an Olympic effort, I then treated my aching legs to a massage with my favourite moisturiser when suddenly it hit me. What exactly am I putting on my body right now?

  • Parabens in my moisturiser, could disrupt hormones and potentially cause thyroid issues

  • 75%

    75% of my lipstick collection contained lead

  • 60%

    As much as 60% of topical skin-care products can be absorbed through the skin - right into my bloodstream!

Irene

I wanted the best of both worlds, so, naturally I began looking into non-toxic alternatives for my health, beauty and home..

From that day on, I was woman-on-a-mission, seeking out the world’s best-performing safe and certified organic products. Such was my love of all things natural that I began blogging about my journey, only to discover I was in good company - millions of Australians wanted to lead a full life free from toxins also.

Fast forward to today and while Nourished Life has evolved from passion project into the internet’s most trusted natural lifestyle store, we remain just as committed to our values of community and ingredient integrity as ever before - and that’s a beautiful thing!



Irenes Signature

And you know what?

My love for beauty products has become even more intense – now I know what is inside those pretty bottles.

Learn more about Nourished Life

We check every label so you don't have to.

  • Cruelty Free
  • Zero Waste Options
  • No 'Fake' Natural
  • 7,000+ Products
  • Huge Vegan Range
  • 286,739+ Reviews
Our story

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Nourished Life acknowledges the Traditional Owners of the land, and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past, present and emerging.

  • Partner in our
    war on waste