Ms Brown is an Australian company founded Alexandra Brown, a Sydney-based journalist who has worked for VOGUE Australia and Harper's BAZAAR magazines, and was most recently the online editor at VOGUE Living. The combination of her career in luxury women's publishing and her upbringing on a merino sheep farm on Kangaroo Island, South Australia, led Alexandra to develop products for the home and body using a simple, considered and natural approach.

Ms BROWN products are proudly made in Australia with all-natural, plant-based and certified organic ingredients sourced locally and from overseas. All ingredients have been carefully selected to ensure they are non-irritating, non-allergenic and fully biodegradable, and all Ms Brown formulas are ultra-gentle, including the garment wash products, which are particularly designed to care for silk, lingerie, wool, cashmere and other precious pieces that are usually marked as dry clean only.