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About MOOM

In the mid-1970s, frustrated by the pain, mess and poor results from salon and home waxing, Jinous Nouri, a chemist by profession, set out to create the perfect hair removal product—one that focussed on the beauty and health of the skin while protecting and preserving the environment. Wanting the product to be 100% natural and beneficial for even young and sensitive skin, she drew on Mother Nature's rich resources and on her knowledge of ancient hair removal concepts.

After years of research and development, including having special equipment tailor made, Jinous refined her research into a unique, secret process that maximizes the benefits inherent in chamomile, lemon, sugar and essential oils to create a revolutionary hair removal product that makes the skin its first consideration. Wanting to share this remarkable product, Jinous introduced MOOM® into the market.

Believing that the best beauty is natural, MOOM® All-Natural Organic Beauty Products is committed to offering alternative, natural solutions to everyday beauty concerns. A Canadian company, MOOM® has received organic certification from the United States Department of Agriculture (USDA).

In Harmony with Nature, in Harmony with your Skin

We check every label so you don't have to.

  • Cruelty Free
  • Zero Waste Options
  • No 'Fake' Natural
  • 7,000+ Products
  • Huge Vegan Range
  • 286,739+ Reviews
Our story

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Nourished Life acknowledges the Traditional Owners of the land, and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past, present and emerging.

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