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About Grin

Grin Natural, a modern oral care brand from New Zealand on a mission to create happy, healthy and fun oral care routines that help families to establish great habits! Back in 2013, when husband and wife Tara and Leo were considering having their first baby, Tara became extra cautious about the types of products she was putting in her skin and in her mouth. They began switching to products that were natural or as close to nature as they could find, and were shocked by the fact that they weren't able to find a good toothpaste! Most natural toothpastes didn't feel as though they were doing a good job and all the fluoride toothpastes were packed with added nasties like artificial flavours, sweeteners, parabens and sulphates.

They could not believe that something you use twice a day (hopefully!) could have so many harsh chemicals in it, so after much research and working alongside industry experts, they created their own!

Grin has worked to redefine oral care by making it an experience you can love. They have created a complete range of oral care essentials that use the absolute best of what nature has to offer to improve your oral hygiene, without the added chemicals. Their toothpastes are naturally delicious while being SLS-free, sugar-free, preservative-free, artificial colour-free, fragrance-free, certified palm oil-free, and contain no harsh abrasives. Their toothbrushes and flossers have commercially compostable handles so are kind to our planet too.

We check every label so you don't have to.

  • Cruelty Free
  • Zero Waste Options
  • No 'Fake' Natural
  • 7,000+ Products
  • Huge Vegan Range
  • 286,739+ Reviews
Our story

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Nourished Life acknowledges the Traditional Owners of the land, and recognise their continuing connection to land, waters and culture. We pay our respects to Elders past, present and emerging.

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