Aloe Vera Of Australia's mission started in the 1970s when founder Jennifer McDougall had a dream to own her own health and beauty company, with an enthusiastic belief in Aloe Vera and a desire to improve people's lives. The mission of Aloe Vera of Australia was to develop a range of naturally based products that help people to be healthier and happier. The Aloe Vera used in their products has never been frozen, freeze-dried, or reconstituted from powder. They hand fillet and finely filter the extract, testing each batch for quality and purity. 100% owned, grown, manufactured & bottled in Australia.