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Guide to Natural Facial Serums and Oils

You might think the perfect skincare routine consists of a cleanser, toner and moisturiser, but there's actually an extra step which could change your routine for the better! I've put together this guide to the best facial serums and oils by skin type to help you find your perfect match.

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If you're cleansing, toning and moisturising regularly but wondering why you aren't seeing any serious changes to your skin, a facial oil or serum could be what's missing. Designed to be applied after your toner and before your moisturiser, a facial oil or serum is used to target even the most specific skin care concerns, allowing you to truly tailor your routine to suit your needs. With formulas for scarred, sensitive, acne prone, dry and mature skin types, there's a facial serum or oil for every skin issue.

The difference between a facial serum and facial oil

There are a few key differences between facial serums and facial oils. Firstly, the texture. A facial oil feels similar to any other oil you may have used, while a serum is usually a lightweight, half-way point between a water-based product and a thicker cream moisturiser. Usually a facial oil will contain a potent amount of one or two key ingredients (some of my favourite facial oils really are just one pure oil!), while serums often contain multiple ingredients to target different skin concerns at once. Deciding which serum or oil is right for you really comes down to your own skin needs, and if you can't decide, you can even layer a serum over your favourite facial oil to give your skin a super boost.

Benefits of natural facial serums and oils

The real beauty of facial serums and oils is that their ingredients are far more concentrated than what you'd find in a standard moisturiser, so they work to supercharge your skincare routine by delivering a potent amount of antioxidants, vitamins and essential fatty acids. Once you've identified your primary skincare concerns, such as dryness, scarring or adult acne, you can use a serum or oil to target them and improve the texture and appearance of your skin. If you're not sure which ingredients you should be looking for to solve your complexion woes, follow my guide to facial serums and oils by skin type.

Facial serums and oils for scarring and pigmentation

Pai BioRegenerate Rosehip Oil
If scarring and pigmentation are of concern, Rosehip Oil provides a powerful boost of goodness to help skin cell regeneration. I'm a huge fan of the Pai BioRegenerate Rosehip Oil because it's so concentrated and effective at fading scars, pigmentation, fine lines, stretch marks and sun damage. Ideal for use on both face and body, this deeply regenerative oil supports the skin's natural healing process and also contains Vitamin E to improve texture and elasticity.

100% Pure Vitamin C Serum
Another great ingredient for reducing the appearance of pigmentation is Vitamin C. The 100% Pure Vitamin C Serum contains Vitamins C and E in a base of soothing Aloe Vera to help reduce the appearance of sun spots, pigmentation and signs of ageing as well as boost collagen production and brighten skin tone. Containing Green Apple and Grape Extracts as well as Evening Primrose Oil and Broccoli Seed Oil, this lightweight serum is ideal for all skin types and can be used in conjunction with your usual skin care routine.

Facial oils for sensitive and acne prone skin

The Jojoba Company Jojoba Oil
If breakouts and acne are getting you down, you can't go past Jojoba Oil. The Jojoba Company's Jojoba Oil is one of the very best as it actually works to balance the skin's sebum production, regulating the skin and helping to prevent breakouts. Containing 100% pure Australian grown Jojoba, this cold pressed oil is rich in Vitamins A, D and E and provides similar moisturising properties as our skin's own sebum, delivering deeply penetrating hydration. Use on its own or beneath moisturiser for extra nourishment.

Dr Alkaitis Nourishing Treatment Oil
The Dr Alkaitis Nourishing Treatment Oil is another great option for acne prone and even sensitive skin as it uses a unique blend of organic cold pressed oils and herbal ingredients including Liquorice, Country Mallow and Turmeric. Ideal for targeting dehydration and improving general skin appearance, this active, plant-based serum can help to improve a wide range of skin conditions including rosacea, acne, pigmentation and sun damage.

Serums and oils for dry skin

Lariese Moroccan Argan Oil
Argan Oil is great for dry skin types as it's really rich in hydrating Vitamin E. One of my favourite Argan facial oils is the Lariese Moroccan Argan Oil which is especially potent and really effective at repairing dry, damaged and ageing skin. Rich in Vitiamin E, Squalene and Omegas, this rejuvenating oil works to repair connective tissue, help prevent wrinkles and premature ageing, and restore skin elasticity. This multi-purpose oil is also rich in natural Keratin, and can be used to support hair and nail health.

Ethique Saving Face Serum
A unique solid bar serum, the Ethique Saving Face Serum can be used beneath your usual moisturiser or worn alone. Ideal for dry skin types, this moisturising blend contains Shea, Cupuacu and Kokum Butters as well as nourishing Pomegranate, Rosehip and Coconut Oils to provide a boost of antioxidants and essential fatty acids. Designed to soften, smooth and firm the skin, this vegan and gluten-free bar can be warmed in the palm of your hand and gently pressed or massaged into the complexion.

Best serums for mature skin

The Beauty Chef Dream Repair Cellular Serum
A personal favourite of mine is the Beauty Chef Dream Repair Cellular Serum, which contains a blend of powerful antioxidants to actually increase the production of collagen to plump up and rehydrate the skin, filling in those fine lines and protecting against free radical damage. Rosehip, Jojoba, Avocado, Macadamia and Camellia Oils deliver essential nutrients to the complexion, including proteins, essential fatty acids, antioxidants and minerals which help to smooth, firm and hydrate skin. With over 19 powerfully active ingredients, this serum also contains a rare microalgae that stimulates skin cell regeneration and promotes a healthy glow.

Pollen Botanicals Super Seed Serum
Enriched with antioxidants, vitamins and essential fatty acids, the Pollen Botanicals Super Seed Serum contains a calming blend of Rosehip Oil, Evening Primrose, Chia, Pomegranate and Raspberry. Rich in Vitamins A, C and E, this vegan, gluten and nut-free serum can help reduce the appearance of inflammation, rosacea and eczema, and also works to repair damaged skin and stimulate cell regeneration to fight signs of ageing.

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