What is A-Beauty? Less is more beauty mantra's to follow.

In the last 10 years, this signature Aussie attitude to beauty has caught on around the world and led to what we call the A-beauty trend.

So what is it you ask? Well to us, it means taking on a less is more mantra and putting our focus on clean & natural ingredients, barely-there makeup, sun protection and embracing inner health so we can shine from the inside-out. So, here's everything you need to know about it.

1. Native, home-grown ingredients take a spotlight

Our harsh climate and landscape has led to us creating some pretty resilient native plants. With high amounts of antioxidants, these plants are able to tackle our environment and in turn, work wonders for our skin. Some of our most notable homegrown plants that we can find across almost every Aussie skincare brand are natives like Kakadu Plum, Desert Lime, Davidson Plum and Finger Lime. We love brands like Biologi and Retreatment Botanics for spotlighting lots of these native ingredients across their product range. These antioxidant-rich natives can help strengthen the skin's natural barrier and protect it from environmental aggressors, naturally!

Less is more makeup

When we're putting so much focus into integrating good quality native ingredients in our skincare, our makeup can take a backseat! The focus for this less is more trend is perfecting your skin - which means a well-rounded skincare routine and lots of moisture. Go for a sheer to medium coverage base, something like a BB cream or tinted moisturiser is perfect - we love Inika's Certified Organic BB Cream. Then for some colour and definition, using the same hue on your cheeks, lips and eyes keeps it simple - we love Ere Perez's Carrot Colour Pots for this. Lastly, a wash of mascara will lengthen and define lashes, while keeping that barely there look - 100% Pure Lengthening Mascara is our go-to.

Slip, Slop, Slap!

This is the MOST important part of any A-beauty routine - high factor sunscreen! We have one of the most damaging environments in the world so it's no wonder we have the highest incidence of skin cancer in the world too! Using a high factor SPF is the most important thing you can do. We love a natural zinc sunscreen as they tend to go the distance and stay on the longest. You can't go wrong with our Life Basics Natural SPF 30+ Sunscreen.

Shine from the inside, out

When you feel good, you look good! Taking care of your insides is just as important as taking care of your outsides. While eating a healthy diet - lots of good fats, leafy veggies, water and more is vital, adding in daily supplements to make sure you're getting all the nutrition and vitamins you need is an easy way to boost your health. Try a greens powder like WelleCo Super Elixir as an everyday all-rounder or for a beauty boost, try The Beauty Chef Glow Inner Beauty for a dose of glowing goodness.