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My top picks for lightening pigmentation

Changes in diet, lifestyle and weather can tire out and dull your complexion. Naturally reinvigorate your complexion with the 100% Pure Brightening range.

Changes in diet, lifestyle and weather can tire out and dull your complexion. Naturally reinvigorate your complexion with the 100% Pure Brightening range. This range helps to minimise freckles and dark spots, and to maintain a glowing complexion everyday. The gentle skincare range uses all natural ingredients including Lemon Juice and Vitamin C to effectively even out the skin tone and ensure you look vibrant.

Swap out mainstream products for natural brighteners

Mainstream brightening products rely on very harsh chemicals and additives to slough away dullness. An example of this is the ingredient hydroquinone known to result in extremely dry skin and severe rashes. 100% Pure’s Brightening range uses kojic acid, a naturally effective brightening ingredient. While the word ‘acid’ may sound overwhelming, kojic acid is a gentle compound derived from fungi. When applied, kojic acid works by penetrating the deeper layers of the skin to prevent the development of melanin. Harnessing the power of kojic acid, the 100% Pure Brightening range is ideal for anyone looking to reverse excessive darkening of the skin, pigmentation, freckles or melasma.

There's no better time to improve your complexion

The 100% Pure Brightening collection are my must-haves for maintaining a beautiful, bright complexion.

Begin by cleansing the skin with the Brightening Cleanser. This product gently removes impurities, excess oil, and dead skin cells - all without any harsh chemicals. Use in conjunction with the Konjac Sponge to deeply cleanse and lightly exfoliate the skin. Next, apply the Bright Eyes Mask and relax for 15-20 minutes. This gorgeous eye mask harnesses ingredients such as Aloe Vera, Green Coffee Bean, Green Tea, Cucumber and Vitamin C de-puff and brighten around the eyes. Follow with the Brightening Tonique to brighten dull skin. This tonique is a really wonderful alternative to mainstream brightening and lightening products, as it is blended with natural brighteners including Aloe Vera, Rose, Calendula, Sake and Vitamin C. Complete with your favourite moisturiser.

For stubborn spots and pigmentation

Another favourite of mine is the 100% Pure Dark Spot Remover to target areas of pigmentation. This natural spot minimiser is nothing like mainstream bleaching products. It uses Sake and Matsutake Mushroom which are known for their brightening effects. This helps to reduce dark spots, sun spots, age spots and past acne scars. I cannot recommend this product enough!

Related: Vegan Beauty

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