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Don't feel bad about your neck

We place a lot of importance on maintaining our complexion with cleansers, moisturisers, toners and serums, so it's easy to forget about our necks and décolletage.

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I'm not sure if you have ever seen this hilarious book? It's called 'I Feel Bad About My Neck' by the hilarious, and the late Nora Ephron. She says "According to my dermatologist, the neck starts to go at 43, and that's that. You can put makeup on your face and concealer under your eyes and dye on your hair, you can smooth out fine lines and wrinkles, but short of surgery, there's not a damn thing you can do about a neck." Nora also wrote the screenplay for some classic romance movies like 'When Harry met Sally,' 'You've Got Mail,' and 'Sleepless in Seattle.'

Given that the neck is such an important (and very exposed) part of the body, and worth looking after, I am actually surprised not more brands have made a dedicated neck cream. So I was pretty happy when my favourite brand, 100% Pure created one.

How a neck cream can help?

We place a lot of importance on maintaining our complexion with cleansers, moisturisers, toners and serums, so it's easy to forget about our necks and décolletage. It is one of the first areas on your skin to show signs of ageing such as lines, wrinkles, and dryness. This is because the skin on your neck is far thinner than on your face, which means the muscle tissue is weaker and more prone to wrinkles. Lifestyle factors such as smoking, sun damage and even your sleeping position can speed up signs of ageing. Although using a neck cream may seem like another step in your daily routine, it will pay off in the years to come.

The best way to prevent signs of ageing on your neck and décolletage is to act now. The sooner you establish a complete skincare routine, the better. Like your complexion, this area is exposed to environmental pollutants which should be gently cleansed away. This can be followed with a high quality moisturiser and a cream specifically designed for the neck.

The 100% Pure Retinol Restorative Neck Cream is naturally powerful product. It contains highly effective ingredients including hydrolyzed quinoa which may help increase elasticity, and retinol to reduce lines and wrinkles. Olive squalene and hyaluronic acid also work to moisturise your skin, which ensures it looks perfectly smooth with regular use. This cream deeply hydrates the skin on your neck and décolletage, so it is best to be used at night.

While you are moisturising your neck and décolletage overnight, it's worthwhile treating your complexion to the same hydration. The 100% Pure Multi-Vitamin + Antioxidants Ultra Riche PM Treatment has a rich consistency which treats your skin while you sleep. It is formulated with Vitamin A which may help encourage skin repair and collagen production, Vitamin C to brighten skin tone, and Vitamin E to promote skin elasticity.

Image source: Instagram, @pmarlow81

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