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Your Guide to the New 100% Pure Skin Care

100% Pure has just introduced their brand new updated and improved skin care lines! To help you find your perfect new natural skin care routine, I've put together this guide to each 100% Pure range by skin type.

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I know a lot of people were really disappointed when 100% Pure discontinued their much loved and extremely popular natural skin care lines last year, but for those who were disappointed to see the Mint White Tea, Brightening, and Jasmine Green Tea ranges go, I have some great news for you! Recently I visited the 100% Pure head office in San Jose, California to find out about all their new and upcoming skin care products, and now they are finally here! I can tell you now, these new ranges are some of the best skin care I have ever seen and used, and for those still attached to the old lines I really think they are even better than before. Almost everything is Certified Organic and Vegan friendly, and there's a product for every skin type and concern.

100% Pure oily and acne prone skin care

Designed to replace the 100% Pure Mint White Tea collection for oily and acne prone skin, the new Tea Tree & Willow range has been especially formulated to target angry and inflamed skin with naturally antibacterial, anti-inflammatory and antiseptic ingredients. This range may be ideal for teenagers with aggravated skin as well as those with ongoing issues with hormonal acne or excessive oil production.

100% Pure Tea Tree & Willow Clarifying Cleanser
Potent and concentrated, the 100% Pure Tea Tree & Willow Clarifying Cleanser contains a blend of naturally antibacterial ingredients such as Lemon Water, Tea Tree and Willow to help soothe and purify the complexion. Creamy and lightweight, this refreshing formula works to melt away makeup, unclog pores and remove excess oil while it may also help calm irritated skin and prevent future breakouts. To use, squeeze a small amount onto a wet Konjac Sponge and massage into skin in circular motions.

100% Pure Charcoal Clay Cleanser
Suitable for all skin types, but especially for oily/combination and acne-prone, the 100% Pure Charcoal Clay Cleanser contains Volcanic Ash to help deep cleanse, Bamboo Charcoal which may help to minimises pores and Black Kaolin Clay to extract impurities. Together with the antibacterial power of Spearmint & Lemongrass Essential Oils, and complexion brightening Lemon Water this Vegan and Certified Organic cleanser has a thin consistency, so is perfect used on a Konjac sponge.

100% Pure Tea Tree & Willow Clarifying Astringent
Ideal for use after cleansing, the 100% Pure Tea Tree & Willow Clarifying Astringent helps to keep oily skin under control by soothing, balancing and toning the complexion and encouraging the skin's natural healing process. Anti-inflammatory and antibacterial Tea Tree, Willow Bark Extract, Witch Hazel, Turmeric and Rosemary help to clarify and purify the skin without leaving it feeling tight or dehydrated, instead lightly moisturising and softening the face. Pat a small amount onto face after cleansing and before moisturising.

100% Pure Hydra Drench Cream
Perfect for replenishing skin with rejuvenating moisture, the 100% Pyre Hydra Drench Water Gel Cream utilises deeply nourishing Coconut Oil, Shea Butter and Chia Seed Gel in a base of soothing Rose Water which may help soften and smooth skin. Deeply quenching yet lightweight and silky, this gel cream may be ideal for not only restoring firmness and balance to dry and irritated skin but also encouraging healthy cell renewal without clogging pores. Apply to freshly cleansed and toned skin, morning and night.

100% Pure skin care for mature skin

An amazing alternative to the previous Brightening range, designed to help fade dark spots, pigmentation and sun damage in mature skin, the new Fermented Rice Water range is ideal for those who loved the incredible lightening and illuminating effects of the Brightening range, as these new products utilise similar naturally rejuvenating ingredients such as Sake and Licorice.

100% Pure Fermented Rice Water Cleanser
Formulated with natural enzymes from Lemon, Papaya, Pineapple and Sake, the 100% Pure Fermented Rice Water Cleanser uses the natural power of fruit acids to melt away makeup, dirt and grime as well as gently exfoliate the complexion and remove dead skin cells. Perfect for mature skin, it can be used twice daily to help rebalance skin, and is best used on a wet Konjac sponge or muslin cloth due to its thin consistency.

100% Pure Fermented Rice Water Toner
A natural alternative to chemical skin lighteners, the 100% Pure Fermented Rice Water Toner contains naturally brightening Sake, or Fermented Rice Water which may help lighten dark spots and scars, fade pigmentation and illuminate the complexion. Mineral, antioxidant and nutrient rich, this stimulating formula can also help minimise pores, break down dead skin cells and unify skin tone through the concentrated brightening powers of Shiitake Mushroom, Licorice, Lemon and Grapefruit. While plumping Hyaluronic Acid and White Mulberry leave the face feeling soft, supple and hydrated. This replenishing toner may be ideal for mature skin types and those with pigmentation issues. Use twice daily after cleansing and before moisturising to help reduce the appearance of imperfections on the skin's surface.

100% Pure Fermented Rice Water Serum
Perfect for use after toning, the 100% Pure Fermented Rice Water Serum hydrates and softens skin while also delivering brightening power from Sake. Antioxidant rich Rosehip and Avocado deeply hydrate and replenish skin with reparative moisture, while Sake, Licorice and White Willow may help to fade pigmentation and sun spots and even out skin tone. This lightweight serum is Vegan and Certified Organic.

100% Pure skin care for dull or tired skin

Perfect for replacing the Matcha Anti-Ageing range, the new Green Tea EGCG range may help reverse the first signs of ageing and environmental damage as well as protect skin from future damage. This potent range utilises the power of Matcha powder's unique antioxidants.

100% Pure Green Tea EGCG Concentrate Serum
Lightweight and refreshing, the 100% Pure Green Tea EGCG Concentrate Serum contains the potent antioxidant found in Matcha Green Tea, EGCG, which may help reduce the appearance of sun spots and firm up fine lines. Hyaluronic Acid works to encourage greater moisture retention, while Green Tea, Acai and Goji help to brighten the skin and may also reduce the appearance of dark circles and puffiness under the eyes. Apply all over the face, neck and eye area.

100% Pure Green Tea EGCG Concentrate Cream
A fortifying and anti-ageing formula designed to help reverse environmental damage, the 100% Pure Green Tea EGCG Concentrate Cream also utilises EGCG for its anti-inflammatory and stimulating properties. With brightening Acai, Goji and Rooibos as well as hydrating Hyaluronic Acid and Olive Squalane, this skin softening moisturiser works to replenish moisture levels and may also increase suppleness and elasticity, helping to minimise the appearance of signs of ageing such as sun spots and fine lines.

100% Pure skin care for normal to dry skin

An upgraded replacement for the old Jasmine Green Tea range for dry skin, the new Restorative Sea Culture line is intended to deeply hydrate, soften and plump up thirsty skin. This range is ideal for those with dehydrated, dull or normal skin, as well as those with mature skin which has trouble retaining moisture.

100% Pure Coconut Oil Cleansing Milk
Ideal for dull, dry and dehydrated skin, the 100% Pure Coconut Oil Cleansing Milk deeply hydrates the complexion with rich Coconut Milk, Coconut Oil and Organic Vanilla. Milky and nourishing, this creamy and indulgent formula also contains calming Honeysuckle to soothe skin while breaking through makeup to reveal a soft, smooth and clear complexion. Richly restorative and deeply hydrating, this gentle cleanser can be used twice daily on a Konjac Sponge to refresh and rejuvenate skin.

100% Pure Restorative Sea Culture Hydrating Toner
Deeply hydrating, the 100% Pure Restorative Sea Culture Hydrating Toner is ideal for restoring moisture dry and thirsty skin thanks to quenching Chia Water, balancing Witch Hazel and nutrient rich Algae and Sea Kelp Extracts. Antioxidant and mineral rich, this toning, softening and plumping formula also contains Hyaluronic Acid to encourage better moisture retention and may help undo signs of ageing such fine lines. Use after cleansing and before moisturising for best results.

100% Pure Restorative Sea Culture Extra Riche Créme
Ideal for locking in rich moisture, the 100% Pure Restorative Sea Culture Extra Riche Créme contains antioxidant and vitamin rich ingredients including Sea Buckthorn, Brazilian Bacuri Butter, Shea Butter, Jojoba and Coconut Oil to deliver a burst of skin loving nutrients which may help support the skin's natural regeneration process! Smoothing and plumping, this soothing formula also contains Seaweed and Red Algae which can help promote suppleness and elasticity, while calming Golden Chamomile, Lavender and Honeysuckle soften and protect. Apply to freshly cleansed and toned skin twice daily to help brighten and revitalise the complexion.

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