How the 100% Pure 2nd Skin Foundation Works!

Finding the perfect foundation can be tricky, especially when there are so many to choose from! As with all products I recommend, natural foundations are truly the best option for your skin. While selecting the right shade is important, finding the perfect formulation is key! If you are tired of full coverage foundations and want something a little lighter, you need to get your hands on the new 100% Pure 2nd Skin Foundation with Olive Squalane + Fruit Pigments. Filled with nourishing ingredients and skincare benefits, this oil-free foundation covers imperfections and evens out your complexion, all while letting skin breathe.

What can this foundation do for your skin?

The 100% Pure 2nd Skin Foundation is a weightless, oil free formulation that offers buildable coverage for gorgeous skin. Filled with hydrating ingredients, this product works with your skin to mimic its natural texture for the ultimate "no-makeup makeup" look. The active ingredient Olive Squalene may also work to plump, hydrate and protect your skin from premature ageing caused by free radical damage. Formulated with moisturising Vitamin E, your skin will be left with a natural coverage and a soft, satin finish. This innovative foundation may benefit your complexion to smooth out any fine lines, wrinkles or unevenness! Just like all of 100% Pure's products, this product is also naturally pigmented with fruits including Wild Cherry and Peach.

What ingredients are included in this foundation?

Black Tea: Black Tea is packed full of vitamins B2, C and E as well as minerals, essential oils and antioxidants. It's a great treatment ingredient for those with mature or acne prone skin as it detoxifies the skin and may also accelerate skin cell regeneration.

Olive Squalane: Olive Squalane is a lighter version of Olive Oil that's highly conditioning and works wonders in regenerative and anti-ageing skincare products. It's the ideal ingredient for hydrating dry and tired skin!

Calendula: Calendula is ultra calming and rich in antioxidants. It's often found in skin treatments as it has natural anti-inflammatory, antibacterial and antiseptic properties. This soothing ingredient is fantastic for healing dry and irritated skin!

Vitamin E: Vitamin E is another powerful antioxidant that prevents premature ageing, wrinkles and sagging skin. This ingredient stimulates blood circulation which may help promote cell renewal and improve skin's elasticity.

How do you best apply it?

Before applying this foundation to your face, remember to shake the bottle well! This allows the fruit pigments and Olive Squalane to combine thoroughly. Then apply three to four drops over your entire face using a brush, a sponge or your fingers. I recommend starting at the centre of the face and blending outwards.

Have dark circles or blemishes?

If you have any blemishes or dark under eye circles, I recommend pairing this foundation with the 100% Pure 2nd Skin Concealer. Also made with Olive Squalane, this creamy concealer has buildable coverage and applies evenly to the skin. I love using this product as it moisturises the skin while covering any imperfections!